Campaign India Team
Apr 15, 2010

Whatever the season, helpfulness is in fashion

An interesting find while hanging around in the reception area of a prospective client: a charming old ad from 1934. In delicate watercolour, it shows a delivery truck that has stopped on a country road to help a female motorist in distress. This is a particularly apposite form of aid, as the company advertised sells engine oil.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Havas Media Network India announces new chief ...

Senior executives Uday Mohan and R. Venkatasubramanian have been appointed to key roles as COOs for Havas Media India and Havas Play, respectively.

18 hours ago

Titan Raga's new campaign celebrates the beauty in ...

Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.

18 hours ago

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

18 hours ago

Asia-Pacific Power List 2024: Anuja Mishra, Honasa ...

A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.