Lucy Shelley
Feb 14, 2024

What happened at Super Bowl LVIII? Seven standout marketing moments

From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here's a quick recap from the biggest day in the US advertising calendar

Travis Kelce and Taylor Swift share a moment at the Super Bowl (©GettyImages)

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

2 hours ago

Campaign India Film Crest Awards 2024: Shortlists ...

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

3 hours ago

Nutrica Oil’s clever new campaign is greased with ...

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.

5 hours ago

Should Goafest have been rescheduled in 2024?

SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.

5 hours ago

Durex asks consumers to become 'explorers' in bold ...

"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.