Campaign India Team
Mar 02, 2017

Weekend Wrap: 3 March 2017

In the news: ALTBalaji, Carrera, Leo Burnett Orchard, Zee

Weekend Wrap: 3 March 2017
Carrera gets Ranveer Singh
 
Carrera, a lifestyle and sports eyewear brand has announced Bollywood actor Ranveer Singh as its brand ambassador for India. A campaign featuring Singh has been released along with the brand's new eyewear collection hitting the stores.
 
Leo Burnett Orchard's new identity
 
Leo Burnett Orchard has announced a new identity and logo. The new identity is reflective of the agency’s vision and ambitions for itself, informed a statement. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.
 
Yepme expands to Europe, US
 
Indian online fashion brand, Yepme  has collaborated with Amazon to sell its merchandise in key markets worldwide. Yepme’s range of fashion products will be available in the US market and across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. 
 
ALTBalaji launches OTT entertainment platform 
 
ALTBalaji, the digital platform under Balalji Telefilms has announced its entry into OTT entertainment space. The subscription based platform will be commercially available from April 2017. The platform is developed, designed, and integrated by Diagnal and powered by Xstream MediaMaker. 
 
ZEE enters Mali
 
Zee Entertainment Enterprises has announced its entry into the French-speaking country of Mali. The network has launched Zee Magic and Zee Cinema on DTT network – TNTSAT Africa in Mali. ZEE Africa is also partnering with the continent’s DTH platform, DStv for the launch of Zee Bollymovies, a special customised, English-dubbed, Bollywood movie channel for the African market.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
PETA responds to Vodafone Pug row
Premium
9 hours ago

PETA responds to Vodafone Pug row

The CEO of PETA India responds on why it is important to keep the Pug out of advertising commercials

Premium
Cannes Lions 2018: AKQA Future Lions open for entries
Premium
12 hours ago

Cannes Lions 2018: AKQA Future Lions open for entries

Five winning teams get a complimentary pass to the festival

Premium
Cannes Lions 2018: Amit and Praful Akali among speakers
Premium
12 hours ago

Cannes Lions 2018: Amit and Praful Akali among speakers

The duo along with Heather Bresch (CEO, Mylan) and Pooran Isarsingh (terminally ill patient) will be part of a panel titled 'experiments with life-changing creativity' on 19 June

Premium
Weekend Watch: Indian brand aims to deliver the boot to Arsene Wenger
Premium
14 hours ago

Weekend Watch: Indian brand aims to deliver the ...

Watch the film conceptualised by DDB Mudra here