Campaign India Team
Mar 02, 2017

Weekend Wrap: 3 March 2017

In the news: ALTBalaji, Carrera, Leo Burnett Orchard, Zee

Weekend Wrap: 3 March 2017
Carrera gets Ranveer Singh
 
Carrera, a lifestyle and sports eyewear brand has announced Bollywood actor Ranveer Singh as its brand ambassador for India. A campaign featuring Singh has been released along with the brand's new eyewear collection hitting the stores.
 
Leo Burnett Orchard's new identity
 
Leo Burnett Orchard has announced a new identity and logo. The new identity is reflective of the agency’s vision and ambitions for itself, informed a statement. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.
 
Yepme expands to Europe, US
 
Indian online fashion brand, Yepme  has collaborated with Amazon to sell its merchandise in key markets worldwide. Yepme’s range of fashion products will be available in the US market and across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. 
 
ALTBalaji launches OTT entertainment platform 
 
ALTBalaji, the digital platform under Balalji Telefilms has announced its entry into OTT entertainment space. The subscription based platform will be commercially available from April 2017. The platform is developed, designed, and integrated by Diagnal and powered by Xstream MediaMaker. 
 
ZEE enters Mali
 
Zee Entertainment Enterprises has announced its entry into the French-speaking country of Mali. The network has launched Zee Magic and Zee Cinema on DTT network – TNTSAT Africa in Mali. ZEE Africa is also partnering with the continent’s DTH platform, DStv for the launch of Zee Bollymovies, a special customised, English-dubbed, Bollywood movie channel for the African market.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Rahul Sengupta joins Dentsu India as CCO
Premium
4 hours ago

Rahul Sengupta joins Dentsu India as CCO

Rejoins an agency after four-year stint as director through his own venture

Premium
Opinion: Confessions of a new age communication firm
Premium
7 hours ago

Opinion: Confessions of a new age communication firm

The author examines how these firms are aggressively trying to find their own identity in the traditional industry environment

Premium
I-COM Data Creativity Awards 2018: Entries open
Premium
7 hours ago

I-COM Data Creativity Awards 2018: Entries open

The winners will be announced during the I-COM Global Summit in April 2018

Premium
Shopclues aims to give consumers an 'Ismail' with its Diwali sale
Premium
7 hours ago

Shopclues aims to give consumers an 'Ismail' with ...

Watch the ad film conceptualised by Enormous Brands here