Weekend Wrap: 2 November

Honeywell's healthy sleep campaign with Kareena Kapoor Khan  

 

Honeywell has announced a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its brand ambassador, Kareena Kapoor Khan. The campaign draws attention to the fact that even while sleeping, we inhale the polluted air which is why sound sleep alone is not always healthy.

 

Dairy Day Ice-cream awards media mandate to dentsu X

 

dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Established in 2002, the ice-cream brand is known for its innovative flavours and pioneering practices.

 

Ceat renews ties with cricketer Rohit Sharma

 

CEAT has renewed its association with Rohit Sharma for a period of 3 years. Sharma will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. 

 

Dentsu Webchutney bags the EarlySalary account

 

Dentsu Webchutney has been hired by Fintech start-up EarlySalary. The account will operate out of the agency’s Mumbai office and will create digital ad campaigns that help increase brand recall and preference among young working Indians.

 

Next Radio announces quarterly results

 

94.3 Radio One (Next Radio) has announced the quarterly financial results for the Jul-Sept quarter. Gross revenue was up 3 per cent in the second quarter of 2018-19 as compared to the same quarter in 2017-18. Gross profit increased by 13.4 per cent over the same quarter of the previous financial year.