Advertising
Campaign India Team
Jun 28, 2014

Weekend Fun: Indian brands bite into Suarez controversy

Here’s how Tata Tele, Burrp and Pizza Express tried to ride the social media outrage

Weekend Fun: Indian brands bite into Suarez controversy

Uruguay striker Luis Suarez created a social media outrage on Tuesday, 24 June, after he decided to nibble on Italian defender Giorgio Chiellini's shoulder during their World Cup soccer match.

A few Indian brands joined in on the conversation the very next day:

Tata Teleservices

Burrp

Pizza Express

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Bisleri India on the hunt for a new creative partner

3 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Times Power of Print throws down the gauntlet to ad agencies

5 Times Power of Print throws down the gauntlet to ad agencies

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

IIM Mumbai opens submissions for a new PR agency

7 IIM Mumbai opens submissions for a new PR agency

Is KFC set to part with Ogilvy India?

8 Is KFC set to part with Ogilvy India?

IndiGo Airlines opts for online creative pitch

9 IndiGo Airlines opts for online creative pitch

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

10 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Related Articles

Weekend fun (2): Luis Suarez plays 'himself' for Abitab Bank
Advertising
Jul 20, 2013
Campaign India Team

Weekend fun (2): Luis Suarez plays 'himself' for ...

FC Barcelona's Leo Messi and Luis Suarez turn foes in Gatorade global campaign
The Work
May 08, 2018
Campaign India Team

FC Barcelona's Leo Messi and Luis Suarez turn foes ...

Weekend Fun (2): Seven top-of-mind campaigns around World Cup 2014
Advertising
Jul 12, 2014
Campaign India Team

Weekend Fun (2): Seven top-of-mind campaigns around ...

Weekend Fun: Kix, the 'home of football', beckons
Advertising
Aug 21, 2015
Campaign India Team

Weekend Fun: Kix, the 'home of football', beckons

Just Published

Campaign India Film Crest Awards 2024: Shortlists and jury announced
Awards
2 hours ago
Campaign India Team

Campaign India Film Crest Awards 2024: Shortlists ...

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

Nutrica Oil’s clever new campaign is greased with giggles
The Work
3 hours ago
Campaign India Team

Nutrica Oil’s clever new campaign is greased with ...

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.

Should Goafest have been rescheduled in 2024?
Advertising
4 hours ago
Preeti Hoon

Should Goafest have been rescheduled in 2024?

SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.

Durex asks consumers to become 'explorers' in bold new campaign
Advertising
5 hours ago
Campaign India Team

Durex asks consumers to become 'explorers' in bold ...

"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.