Campaign India Team
May 08, 2018

FC Barcelona's Leo Messi and Luis Suarez turn foes in Gatorade global campaign

Watch the ad film conceptualised by TBWA\Chiat\Day here

With the FIFA World Cup just over a month away now, brands have started rolling out campaigns for the tournament. 
 
Gatorade's campaign features FC Barcelona team mates Leo Messi and Luis Suarez. In this film conceptualised by TBWA\Chiat\Day, the duo are shown as best friends. And then comes the close of the European football season and it's time for the FIFA World Cup where the duo turn out for Argentina and Uruguay respectively. That ends the duo's friendship. They try outdoing each other and this competitiveness even leads to Messi 'unfollowing' Suarez on Instagram. It ends with the duo walking out to the pitch to play each other in the game. As they both exchange glances, they're shown holding a Gatorade bottle. A super appears, 'Everything changes, except what's inside them'.
 
Another film in the campaign features Manchester City and Brazil striker Gabriel Jesus. Jesus is shown as the toast of the town at a bar in Manchester. And then he is suddenly not welcome. The bar owner fears Jesus turning it on against England in the FIFA World Cup. His fears come true when Jesus dribbles past England's defenders and scores. 

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2018 PR Awards shortlist announced
Premium
2 days ago

2018 PR Awards shortlist announced

Indian entries come from 20:20MSL, Adfactors, Breathing Space, Burson Cohn & Wolfe (Genesis Burson-Marsteller), Creation, Edelman, Godrej Group, GoZoop, Gutenburg, Madison PR, MSLIndia, Paytm, Team WPP, Text100, Value360 Communications, Viacom18 Media, Weber Shandwick and Yes Bank

Premium
Cannes Contenders 2018: OMD
Premium
2 days ago

Cannes Contenders 2018: OMD

Believe your entry deserves a Lion? Send us the work and the case

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Opinion: This IPL needs more pace!
Premium
3 days ago

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.