TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters. BBH is the incumbent agency on the account.
Oct 06, 2012
TVS appoints Dentsu Communications to handle Wego
The agency will be responsible for the campaign planning and creative executions of the brand across television and print mediums
Commenting on the development, H S Goindi, president - marketing, TVS Motor Company, said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for Wego. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on Wego's future campaigns.”
Commenting on the win, Arijit Ray, chief executive officer, Dentsu Communications, said, “TVS Wego is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust integrated strategy, for Wego, going forward.”
Dentsu will work on various campaigns for Wego and will be responsible for the account’s campaign planning and creative executions across television and print mediums.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
4 hours ago
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
Advertising
5 hours ago
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Marketing
7 hours ago
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
Advertising
8 hours ago
India wins big at Montreux Switzerland Festival 2024
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.