Tilt Brand Solutions has announced the appointment of Gulshan Singh as chief strategy officer. Singh will pair up with Paul Dueman, also chief strategy officer, who joined the agency a year ago.
Singh moves from FCB Interface where he was national planning director.
Joseph George (Joe), founder chairman and managing director, Tilt Brand Solutions said “Gulshan’s competencies, experience, and interest are just right for what is needed to lead right-brained planning at Tilt. With this appointment, Tilt Brand Solutions will be the first-ever brand and communications consultancy in the country that will have a two-CSO structure - a tangible demonstration of our belief in full brained thinking and the equal importance and criticality of both left and right brained planning at Tilt. Am sure Paul and he will enjoy their tango”.
He took over his role on 23 August and will be reporting to George.
Dueman said, “Gulshan’s appointment reflects our belief and our conviction in how we want to drive the Strategy function at Tilt. While this journey with him will now become a lot more interesting and a lot more enriching personally for me, our brands and clients of course are the ones who will benefit the most from this appointment.”
Singh added, “I have been following with admiration and interest, the way Tilt has gone about building itself the last three years, and I can’t be happier with this opportunity. The desire and insistence to get the strategy right at Tilt are palpable across functions and levels, and that is so motivating and spurring for me as a career planner. I am excitedly looking forward to partner and leverage Paul and his expert team of data analysts and solutionists to jointly deliver superior brand and communication solutions.”
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