SVG Media, a digital media network, has fully acquired the mobile video technology platform SeventyNine and Performance display platform NetworkPlay from Gurner+Jahr (a unit of Bertelsmann Group).
Following the acquisition, SVG Media claims to have become the largest advertising technology company in India with over '8 per cent market share of digital media'.
SeventyNine and NetworkPlay will work as independent brands along with SVG Media’s AdTech platform Tyroo, DGM and PrecisionMatch.
Manish Vij, founder and CEO, SVG Media and co-founder - chairman Harish Bahl commented, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile / PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers”
SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.
