Smriti Mandhana for Wrangler

Smriti Mandhana has been appointed brand ambassador of Wrangler. The announcement was made by ace turtle, the exclusive licensee of the denim brand in India.

 

The cricketer will feature in the brand's marketing campaigns and initiatives across various platforms. 

 

Nitin Chhabra, CEO, ace turtle, said, "Leveraging our vertical commerce business model that integrates design, manufacturing and marketing with the help of technology, we have been able to more than double Wrangler’s sales in India in FY23 over FY22. We are thrilled to welcome Smriti as the brand ambassador for Wrangler in India as we gear up for a major expansion in FY24 and drive awareness and adoption among consumers. Wrangler has always stood for breaking barriers and encouraging individuals to be their authentic selves. Smriti embodies these values perfectly, and we believe that her association with Wrangler will inspire our customers, especially the youth, to embrace their uniqueness and chase their dreams fearlessly.”

 

Tuhin Mishra, co-founder and MD, Baseline Ventures, said, “We are extremely delighted to facilitate the endorsement association between Smriti Mandhana and Wrangler. Smriti is a sports youth icon and is hugely popular across the length and breadth of India. It is a proud moment for us at Baseline to facilitate the association between two young, bold and like-minded entities.”