Interactive Avenues has appointed Siddharth Barjatya as head of its analytics function.
He will be tasked with delivering AI/ML-based products and services that help brands make smarter marketing decisions. He will also be at the helm of the company’s business intelligence initiatives.
Barjatya moves from Wavemaker, where he was client partner, digital transformation.
He will be based out of the company’s Mumbai office and will report to Shantanu Sirohi, COO, Interactive Avenues.
Amardeep Singh, CEO, Interactive Avenues, said, “In the digital world, marketing analytics play a crucial role in helping brands unearth actionable insights and drive business results. Siddharth has always been a stellar performer and his vast experience will help us empower our clients with intelligent decision-making capabilities.”
Barjatya said, “Interactive Avenues’ well-defined vision, entrepreneurial culture, and relentless focus on customer success have led me back here after a gap. I’m excited to be part of the company’s sharp growth curve once again and look forward to scaling our Analytics craft in a big way.”
With over 12 years of experience, he has worked with companies like IBM, Infosys, Ogilvy, and Wavemaker.
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