Asics has announced the appointment of actor Shraddha Kapoor as brand ambassador.
With this association, the sportswear brand aims to strengthen its philosophy of 'sound mind, sound body' and also prominence among Indian female fitness enthusiasts.
Kapoor will be seen endorsing the brand’s footwear and women’s sportswear segment.
Rajat Khurana, managing director, Asics India and South Asia, said, "We are thrilled to welcome Shraddha Kapoor as the new face of Asics India. Her captivating performances and unwavering dedication to fitness perfectly align with our brand ethos. With a strong fan base and influential presence, she is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body. This association will enhance our brand's appeal and expand our reach across the country, fostering a holistic and active lifestyle."