Scarecrow to handle creative duties for Vox Pop

Vox Pop Clothing has appointed Scarecrow Communications as its creative agency. The account was won following a multi-agency pitch.

The brand uses TOI print, digital and strategic OOH in its communication mix, informed an official statement.

Siddharth Taparia, founder, Vox Pop clothing, commented, "We are really glad to collaborate with Scarecrow as a creative partner to build our business.  They are working with a shared vision and as marketing partners to grow and build our brand"

Raghu Bhat, founder director, Scarecrow Communications, said,  “Vox Pop is incredibly exciting at two levels. At a product level, it’s a melting pot of trends, pop art, entertainment and cutting-edge design. At a communication level, it represents an opportunity to create a brand that truly symbolizes ‘voice of people’. Like the Tweet shirt campaign where popular tweets appear on T-shirts. Where the product itself becomes the medium.”

Manish Bhatt, Founder Director, Scarecrow Communications, added,  “Vox Pop is an amazing business idea. And also, a fertile playground for our imagination. This brand underlines our ability to understand e-commerce as a category and have lots of fun with it.”