Scarecrow bags Godfather Beer

Scarecrow Communications has bagged the creative mandate for Godfather Beer, from Devans Modern Breweries. The account was won following a multi-agency pitch, informed a Scarecrow spokesperson.

Devans Modern Breweries claims a presence in 20 Indian States. The Godfather brand is present in ‘Super Strong’, Lite and ‘Lager’ variants.

Manish Bhatt, founder director, Scarecrow Communications, said, “Godfather is a fast growing, challenging brand competing in a category where some of the world’s iconic brands like Heineken, Carlsberg and Budweiser are major players. These brands entered the Indian market with a legacy of internationally lauded communication strategy. It is the kind of challenge we, at Scarecrow, always look forward to take up.”

Arunava Sengupta, founder director, added, “Alcohol category has its own challenges in terms of communication media available. Automatically it compels us to use the most innovative new media, which makes the whole communication strategy compulsorily out-of-the-box and interesting. This is an exhilarating opportunity for Scarecrow, especially when we are working so closely with the founder family - Devans.”