Campaign India Team
Mar 28, 2013

Raj Kurup protests ‘scam culture’, steps off Goafest Creative Abby jury

The Creativeland Asia founder and creative chairman was jury chair of the digital category

Raj Kurup protests ‘scam culture’, steps off Goafest Creative Abby jury

Jury president of the digital category at Goafest 2013, Sajan Raj Kurup, founder and creative chairman of Creativeland Asia, has ‘stepped off’ the jury of the competition.

In a letter to fellow jury members, he pointed out that the decision comes in the backdrop of ‘controversies surrounding the awards, sacking of senior people, all the rumours going around about this year’s awards and international media looking at India scornfully’.

“Personally, to me it just doesn't feel right deep inside my heart to be associated with awards in any way in our country,” he added.

Asked by Campaign India if he was unaware of scams being entered in awards, he said, “We are all aware of it. This has always been in my head and as an agency we have taken the stand that we will not do a single scam ad. And we stuck to it. But nobody is in any mood to do anything about this ‘scam culture’. My stand is not against the organisers or jury members, it is a humble step in pushing for a change in the industry mindset on the subject of scam.”

In the letter to fellow jurors, he said, “I didn't want to wait till the judging was over. My apologies if I am letting you all down or being irresponsible, but it is a 'feeling' thing. I just don’t feel good.”

“I have decided with the support of my organisation not to return to awards in this country till we take up the issues on scam seriously and take strong stringent steps against it. I have and I will in my little humble way be standing up against this scam culture in every way I can,” his ‘memo’ further said.

Terming the move as a ‘award hunger strike’, his letter describes the decision as a stance against scams, and not against the industry or the organisers of the Goafest.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ryan Mendonca joins MTV to head creative
Premium
5 hours ago

Ryan Mendonca joins MTV to head creative

Moves from Ogilvy & Mather

Premium
Human. launches in India in partnership with BITM
Premium
8 hours ago

Human. launches in India in partnership with BITM

Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously

Premium
Samsung bats for the dreams of a girl, showcases endearing father-daughter story
Premium
8 hours ago

Samsung bats for the dreams of a girl, showcases ...

Watch the ad film conceptualised by Cheil Worldwide here

Premium
Opinion: Riding the crest
Premium
18 hours ago

Opinion: Riding the crest

On the eve of the Campaign India Digital Crest Awards 2017, a few stray thoughts and a few general observations on the work that was entered at this year’s edition