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In the wake of a multi agency pitch, Publicis Ambience has been appointed as creative consultants for a media awareness campaign on Indian banknotes by the Reserve Bank of India (Department of Currency Management). The objective of this pan-India, multilingual, multimedia campaign will be to educate people about various security features present in an Indian banknote.
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The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.
BBDO India earns one of four White Pencils given out this year for making a difference in the industry.