Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Bold Care (conceptualised by Moonshot)
Using a soap opera setting with a porn star and Ranveer Singh to get the message of men's sexual health across. We found it hilarious and the way it's being shared across social media, makes us believe the message is being delivered too!
MG Motor (conceptualised by Cheil India)
Captures customers' astonishment at discovering unbelievable vehicle prices, using English idioms to amplify disbelief and showcasing the models in a strikingly outlandish manner! The cherry on the cake for us was the 'Oh Teri' (oh my goodness) remark after looking at the idioms come to life.
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