Campaign India Team
Aug 11, 2017

Pick of the Week: Paper Boat

The film conceptualised by Lowe Lintas for Raksha Bandhan stands out

Pick of the Week: Paper Boat
Our inbox was flocked with several films for Raksha Bandhan. Our pick this week is a film by Paper Boat. The brand released two films conceptualised by Lowe Lintas.
 
One stood out. It focussed on the day after the festival. A boy came home from school with a dozen rakhis on his wrist, all tied by his rakhi sisters at school. Among them was one tied by his sister at home. She is keen to know which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Vizeum bags Bauli's media mandate
Premium
1 day ago

Vizeum bags Bauli's media mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 18 August 2017
Premium
1 day ago

Weekend Wrap: 18 August 2017

In the news: GP Petroleum, Impact PR, Langoor, Madison Communications, The Body Shop

Premium
Pick of the Week: Borosil
Premium
1 day ago

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

Premium
T.O.M. Tweets
Premium
1 day ago

T.O.M. Tweets

Some tweets that caught our attention during the week