Performics.Resultrix is looking to expand its operations in Western India. The agency has roped in three AVPs – Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia to lead operations in Mumbai.
Mayoori Kango, MD, Performics.Resultrix, said, “It gives me great delight to welcome on board our three senior executives, Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.”
In a career spanning 12 years, Rizwan Shaikh has worked with Web Percept, IdeateLabs, iProspect and GroupM. He will be overseeing the paid media operations of the agency and has the mandate of enhancing the performance product in alignment with global ambitions.
Shaikh said, “I am pleased to be a part of Performics.Resultrix, an established name in performance marketing and digital end- to-end solutions. They are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead.”
Avinash Vanpal joins from exqzt.com. He had co-founded the start-up which retailed handmade and ethnic products. He has 11 years of experience and has worked with Resolution Media (Singapore) and Havas Media Bengaluru in the past.
He said, “Performics.Resultrix needs no introduction. They are a strong global brand with a roster of extraordinary work; work that’s been awarded in both Indian and international ad festivals. They have driven growth and innovation for some marquee brands. I look forward to being a part of this high-energy, collaborative and diverse workplace.”
Nishant Gopalia moves from Zydus Wellness where he was heading the digital marketing for brands such as Sugarfree, Nutralite and Everyuth. He has also worked with Star India.
He added, “I have been following Performics.Resultrix’ s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agency’s output in a positive way and strengthening client relationships still further.”