Nokia will be the presenting sponsor for Shah Rukh Khan’s Indian Premier League team, Kolkata Knight Riders. They have together launched an exclusive promotional music album ‘Nokia 2 Hot 2 Cool’ featuring five songs.
Nokia has announced two consumer contests around the Knight Riders team. One of the contests called ‘Millan of the Villains’ will invite ideas from people on how they would keep the “disjointed” team players like Saurav Ganguly, Ricky Ponting and Shoaib Akhtar together. The contest will run for four weeks along with the IPL tournament. The winners will get to watch the Kolkata Knight Riders match on May 16, 2008. The other contest, ‘Blog with Shah Rukh’ will have the actor blogging with his fans from his mobile.
D.Shivkumar, VP and managing director, Nokia India, said, “This initiative is an extension of our commitment to connect people with their dreams and aspirations by giving them an opportunity to be a step closer to their icons and share a platform with them.”
