Campaign India Team
Apr 24, 2023

MyFitness appoints Hrithik Roshan as brand ambassador

Campaign featuring the actor has been rolled out

MyFitness appoints Hrithik Roshan as brand ambassador
MyFitness has announced the appointment of actor Hrithik Roshan as brand ambassador. 
 
With this association, the brand aims to reach out to fitness enthusiasts and expand its product reach to a wider audience.
 
Roshan’s reputation as a millennial fitness icon aligns perfectly with the brand's mission of a healthier lifestyle for one and all. 
 
MyFitness has also rolled out a campaign to highlight this association.

Ananth Narayanan, CEO and founder, Mensa Brands, said, "We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

4 hours ago

WPP chief exec Mark Read targeted by deepfake scammers

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

4 hours ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

8 hours ago

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.