Mudra's 'Moov' to counter that pain in the neck

Mudra has come out with a commercial for Moov Neck and Shoulder, a new variant launched by Paras Pharmaceuticals. The variant is a concoction made for alleviating pain in the neck and shoulder regions of the body.

"Targetted especially towards the workaholic generation, the variant has been launched keeping in mind the current lifestyles wherein one spends long hours in front of the computer, or ends up commuting on bikes on pot-hole filled roads, both of which can be stressful to the neck and shoulder muscles," says Ajay Rawal, general manager - marketing, Paras Pharmaceuticals.

Watch the TVC here:

Moov - Biker from Campaign India on Vimeo.

The new commercial is simple and highlights exactly that. Anil Verma, executive creative director, Mudra (Delhi) on the commercial said, "We've shown the functional and natural benefits of applying the variant, either in cream or in the form of spray. We've tried to make it look simple, to drive home the concept and not make a clinical ad out of it."

The ad has been produced by Amitabh Bhattacharya of Nomad Productions, and directed by Lloyd Baptista. The art head is Shubhashish Dutta and chief creative officer is Bobby Pawar.