Mudra Max elevates Samir Khanna as media head – west

Mudra Max has announced the elevation of Samir Khanna as the media head-west. In a bid to add value to the agency’s media offering in the west, it has integrated all the mass media teams as a single unit, Mudra Max Media. Prior to this appointment, Khanna was in-charge of Mumbai clients for Mudra India.

He will be looking after Mumbai and Ahmedabad clients and will be based out of Mumbai, and will report directly to Pratap Bose along with working closely with the other unit heads of Mudra Max.

Speaking on Khanna’s new role, Pratap Bose, chief executive officer, Mudra Max said, “This consolidation of the mass media services will enable us to portray scale and cohesiveness to the industry. It will leverage our volume of media buys more effectively to add value to existing clients and help us in the acquisition of new businesses. With the new structure, we hope to make Mudra Max Media a force to reckon with in the industry. I wish Samir and the Mudra Max media team loads of success in the year ahead.”

Commenting on his new role, Khanna added, “The consolidation of the mass media offering gives us the required width and we look forward to providing truly integrated media solutions to our clients. I look forward to working closely with the heads of our experiential and non-traditional media offerings to take media from a pure awareness generation role to a function that builds increasing levels of engagement with the consumer at each step of a brand’s marketing efforts.”

Khanna has over 13 years of rich professional experience in media, and started his career with HTA and had stints with Lodestar, TME and Madison.He has managed HUL brands, ITC, Kodak, Godrej, Parle among others.