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M.AD (formerly Miami Ad School) has launched M.AD Game Changers, a card game comprising 32 of the advertising industry’s greatest creative ideas.
It features work created over eight decades of advertising, from agencies such as BBH, Wieden & Kennedy and AMV, to name a few. It encompasses an array of classics such as Volkswagen’s ‘Lemon’, Levi’s’ ‘Odyssey’ and Apple’s ‘1984’.
The cards have been launched as an educational tool, nudging the school’s students to be inspired to someday create the next game-changing ideas. The cards were conceptualised by the Miami Ad School and Innocean Berlin.
To decide which 32 ideas could made it to the pocket-sized deck, M.AD school reached out to its graduates like Andrew Keller, VP of creative and experiential at Facebook and Menno Kluin, CCO at Dentsu Creative, asking them to name the ideas that they believe every student must know before landing their first job.
Post this, a live voting session, with over 300 M.AD students across the globe was conducted. Students judged the creative ideas across the following non-conventional categories.
- Could win a Grand Prix today
- A behavior changer
- Brand-building material
- Worth sharing with non-ad friends
- Belongs in the MOMA
The virtual launch event is slated to be held on February 3, 2022 where the cards will be
Presented.
Pippa Seichrist, CEO, Miami Ad School, said, “How to evaluate ideas is the most important skill students can learn to improve their work. When 300 plus students vote on campaigns, like in a real jury, we’re offering them a unique opportunity to practice just that. I’m so proud of the students who came up with M.AD Game Changers: Madalena Gonçalves, Gabriela Barreira and Deborah Ferreira. They realised the importance of critical thinking and, together with Innocean Berlin, without whom this global project wouldn’t be possible, found a way to help other young creatives develop this skill by simply playing a card game.”
The school has also created a website www.madgamechangers.com to showcase the final 32 cards and their respective campaigns, along with a token ‘joker’ card and profiles of each of the jurors (M.AD students).
