Total Oil India has roped in L&K Saatchi & Saatchi to handle the creative mandate for the company. The account was won following a multi-agency pitch.
Prakash Joannalagadda, CEO and executive director - lubes division, Total Oil India, said, “We are pleased to have L&K Saatchi & Saatchi on board for our lubes business and look forward to fruitful association with them. We believe the L&K Saatchi & Saatchi team will partner us to meet our objectives in this market.”
Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, added, “We have been closely associated with the automotive segment for close to 7 years now…which is significant period in the history of this organisation. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We’re looking forward to a rewarding partnership with this client team.”
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