JioCinema has announced its foray into kids' entertainment with a dedicated ‘kids and family’ offering.
With this launch, the OTT platform aims to offer content spanning over 3,000 hours of content.
The vertical will cater to young audiences across tiny tots, kids, and pre-teens and will also house content for the entire family.
Further exemplifying its commitment to providing a safe and family-oriented entertainment experience, JioCinema is including a ‘kids and family’ profile in every account, granting children access to only age-appropriate content.
Recognising the significance of screen time among children, the 'kids and family' profile is combined with a unique 'PIN' based 'parental control' mechanism.
Through algorithms and technology, the profile will allow parents to customise the content access based on their child's life stage, giving them complete control.
A JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers.”
