Four Indian campaigns found a place in the Gunn 100, a global index of creative excellence.
The Gunn 100 is an annual ranking of the world's most creative advertising and marketing campaigns, as well as the companies behind them. It is produced by Gunn Report, now part of WARC.
The rankings are compiled by analysing the results of more than 40 of the world’s most important international, regional and national creative awards shows in 2017.
| Ranking | Campaign | Brand/Client | Agency | Sector | Points |
| 32 | The Immunity Charm | Ministry of Public Health, Afghanistan | McCann Mumbai | Non-profit, public sector and education | 166.84 |
| *43 | School For Justice | Free A Girl Movement | J. Walter Thompson Amsterdam | Non-profit, public sector and education | 141.2 |
| 69 | Adidas Odds | Adidas | Taproot Dentsu Mumbai | Clothing & Accessories | 113.69 |
| 92 | Dads #ShareTheLoad | Ariel Matic | BBDO Mumbai | Household & Domestic | 87.5 |
* The "School for Justice" campaign was executed for an Indian cause by the Amsterdam office of JWT
The Gunn 100 is the re-launched version of the Gunn Report as part of the integration of Gunn Report into WARC.
The most significant change is the introduction of Gunn 100. The Gunn Report rankings, identifying the most creative ads, agencies and brands based on their performance in creative awards shows around the world, are in alignment with the WARC 100 – WARC’s annual rankings of campaigns and companies based on their performance in effectiveness and strategy awards.
Gunn 100 consists of a ranking of the 100 best creative ideas in the world, regardless of their communication discipline. This replaces the previous channel-specific rankings of film, print & out of home, digital and ‘all gunns blazing’, to reflect the rise of cross-channel campaign ideas and their success in awards shows.
Also Read: Gunn Report to introduce major changes
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