Campaign India Team
Apr 05, 2018

Goafest 2018: Lodestar UM bags 10 metals en route 'Media Agency of the Year'

Dentsu Webchutney and Wavemaker complete the top three

Goafest 2018: Lodestar UM bags 10 metals en route 'Media Agency of the Year'
Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally which consisted of four Golds to go with three Silvers and Bronze metals each.
 
The agency won two Golds each for 'Samsung-NDTV camera phone partnership' (Samsung) and '#NoConditionsApply' (The Times of India).
 
In all, 38 metals were handed out in the category which received a total of 660 entries.
 
Dentsu Webchutney finished in second place with a total of 26 points. The agency won Gold for the entry 'Missed Caller' for Cafe TC. It also won three Silver metals.
 
In third place was Wavemaker with 18 points as it amassed three Silver metals.
 
Mindshare Bangladesh was the other Gold winner on the night. It's entry titled 'Birthday Campaign' for Grameenphone won the metal. The agency also won a Silver.
 
All the winning entries (Agency tally follows)
 
Category Brand Name Caption Title Agency/Organization Metal
1. Best use of TV Samsung Samsung NDTV camera phone partnership Lodestar UM Gold
1. Best use of TV Mc Dowells No1 Soda Mc Dowells No1 Yaari with Rana Mindshare India Bronze
         
2. Best use of Cinema OPLUS MOBITCH INDIA PRIVATE LIMITED One Plus 5T - PVR Global Launch Ignite Mudra - Gurgaon Silver
2. Best use of Cinema Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India Lodestar UM Bronze
         
3. Best use of Newspapers and Magazines Tata Nexon How we used reality to change perception Lodestar UM Silver
         
4. Best use of Outdoor Hamam #GoSafeOutside Rapport Outdoor Media Pvt Ltd Silver
         
5. Best use of Ambient Media (includes but not restricted to Cinema theatres)  
         
6. Best use of Events both Large & Small Events The Times Of India #NoConditionsApply : Shindoor Khela Lodestar UM Gold
6. Best use of Events both Large & Small Events Star Bharat Nimki Mukhiya THE SOCIAL STREET Bronze
         
7. Best use of Activation Tata Nexon Tata Nexon embarks on a Star Wars Adventure in India Lodestar UM Silver
         
8. Best use of Radio (including Internet Radio)  
         
9. Best use of Sponsorship Mc Dowells No1 Soda Mc Dowells No 1 Yaari With Rana -Sponsorship Mindshare India Bronze
9. Best use of Sponsorship Tata Hexa How Hexa became the HERO amongst Stars Lodestar UM Bronze
         
10.  Best use of Branded Content - in-film / in-serial / in game integration Reckitt Benckiser - Dettol Khelo Aur Seekho Chhota Bheem ke Saath Saath Initiative Media (India) Pvt Ltd Silver
10.  Best use of Branded Content - in-film / in-serial / in game integration Hasbro India LLC Brand integration of Speak Out in Son of Abish - Game segment OMD India Bronze
         
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
Samsung Samsung NDTV camera phone partnership Lodestar UM Gold
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
Vodafone India Gift a Story Wavemaker Silver
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows.
Serials, Audio / Video episodes, Apps, etc.
Kissan Ketchup Kissan Tiffin Time Table Mindshare India Bronze
         
12. Best use of Digital Media - Best use of Digital Search (SEO and/or SEM)  Pizza Hut frictionless consumer journey across all digital assets SingleInterface - Gurgaon Bronze
         
13. Best use of Digital Media – Best use of Social Media 8 Hours A Secret Book Launch THE SOCIAL STREET Silver
13. Best use of Digital Media – Best use of Social Media The Times Of India #NoConditionsApply : Shindoor Khela Lodestar UM Silver
13. Best use of Digital Media – Best use of Social Media Pringles Single As a Pringle Mindshare India Bronze
13. Best use of Digital Media – Best use of Social Media Johnson & Johnson The story of a night napkin on social media Lodestar UM Bronze
         
14. Best use of Digital Media – Best use of Digital Display Advertising Tata Ace Tata Ace - Keep Loading Havas Media India Pvt. Ltd. Bronze
14. Best use of Digital Media – Best use of Digital Display Advertising Nokia #PlaySnake with Nokia Wavemaker  Silver
14. Best use of Digital Media – Best use of Digital Display Advertising Cafe TC Missed Caller Dentsu Webchutney Silver
         
15. Best use of Digital Media – Best use of Integrated Campaign in Digital Bharti Airtel Airtel connected live GroupM Team Airtel  Silver
15. Best use of Digital Media – Best use of Integrated Campaign in Digital Royal Stag Barrel Select (RSBS) SHORT IS BIG Wavemaker  Silver
         
16. Best use of Digital Media – Best use of Mobile Media ScoopWhoop World's First In-Flight Content App Dentsu Webchutney Silver
16. Best use of Digital Media – Best use of Mobile Media Cafe TC Missed Caller Dentsu Webchutney Gold
         
17. Best use of an Integrated Campaign Royale Atmos The Week We Unmasked India Madison Media Silver
17. Best use of an Integrated Campaign Raymond Raymond 2.0 Metamorphosing the Complete Man Madison Media Silver
17. Best use of an Integrated Campaign Vicks India Vicks #TouchOfCare MediaCom Communications Pvt Ltd Bronze
         
18. Youth Marketing U Cypher Introducing the Indian youth to the thrilling world of e-sports with thumb-stopping content to capture their imagination and game on! Sparkt Silver
         
19. Cause Marketing The Times Of India #NoConditionsApply : Shindoor Khela Lodestar UM Gold
19. Cause Marketing Prasadam Industries The Snake Guard THE SOCIAL STREET Bronze
19. Cause Marketing IndusInd Bank The Other Men In Blue Dentsu Webchutney Silver
         
20. South Asia  - Best use of an Integrated Campaign Lifebuoy Lifebuoy Creates World’s Largest Human Image of Hand Mindshare Bangladesh - Dhaka Silver
20. South Asia  - Best use of an Integrated Campaign Grameenphone Grameenphone Birthday Campaign Mindshare Bangladesh - Dhaka Gold
20. South Asia  - Best use of an Integrated Campaign Ratthi Milk Powder Making the Smart Choice in the New Year Fonterra Brand Lanka - Biyagama Bronze
 
Agency tally
 
Agency/Organization Bronze Silver Gold Total Metals Total Points
Lodestar UM 3 3 4 10 62
Dentsu Webchutney   3 1 4 26
Wavemaker   3   3 18
Mindshare India 4     4 16
Mindshare Bangladesh - Dhaka   1 1 2 14
THE SOCIAL STREET 2 1   3 14
Madison Media   2   2 12
GroupM Team Airtel    1   1 6
Ignite Mudra - Gurgaon   1   1 6
Initiative Media (India) Pvt Ltd   1   1 6
Rapport Outdoor Media Pvt Ltd   1   1 6
Sparkt   1   1 6
Fonterra Brand Lanka - Biyagama 1     1 4
Havas Media India Pvt. Ltd. 1     1 4
MediaCom Communications Pvt Ltd 1     1 4
OMD India 1     1 4
SingleInterface 1     1 4

Also read:

Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys

 

Source:
Campaign India

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