Campaign India Team
Jan 18, 2012

Genesis Burson-Marsteller announces new business wins

The agency has won the PR mandates for Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting

Genesis Burson-Marsteller announces new business wins

Genesis Burson-Marsteller, South Asia has bagged five new accounts in the New Year. These include Piaggio-Vespa, New Zealand Tourism, Safilo, glass packaging solution provider Hindusthan National Glass (HNG Group) and Hyderabad-based boutique firm, Medium Healthcare Consulting as retainer accounts. The firm has also bagged significant project clients such as express delivery service provider, TNT, ArtDubai, an art fair held for Middle East and Africa, and India Design Forum, scheduled for March in New Delhi.

“The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies and brands as retainers,” said Prema Sagar, principal and founder, Genesis Burson-Marsteller, South Asia.

“We work hard in building truly winning campaigns and measuring what we achieve for our clients. Beyond retainers and projects, we have won significant work from existing accounts which is at the core of our business strategy – to retain and build long term relationships with our clients,” added Nikhil Dey, president, Public Relations, Genesis Burson-Marsteller, South Asia.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

1 day ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

1 day ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.