Campaign India Team
Nov 23, 2011

GEC Ratings: Star Plus, Sony gain GRPs; Colors sees a dip in ratings

Sony, with an increase of 9 GRPs was the biggest gainer this week

GEC Ratings: Star Plus, Sony gain GRPs; Colors sees a dip in ratings

 

There was no change in the position of the top 10 GEC channels over the past week.

Sony Entertainment TV, at second place, was the biggest gainer of the past week, as its GRPs increased by 9 points to 269. Leading the pack, Star Plus, gained four GRPs to reach 314.

Colors and Zee TV witnessed a downfall, of one and 14 points respectively, but maintained their third and fourth position.

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

21 hours ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

21 hours ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

22 hours ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

23 hours ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.