Discovery Communications has announced the launch of DSport, a 'premium' sports channel in India. The channel will be available across the HD and SD formats.
Discovery has a presence in the sports media space in Europe through its channel Eurosport.
Karan Bajaj, senior vice president and general manager, Discovery Networks Asia-Pacific, said, “Discovery has been entertaining Indian audiences for over two decades with a well-entrenched portfolio of unique content channels. We are excited to add yet another flagship brand to our growing offering with the launch of DSport, which is set to redefine sports entertainment. Combining India’s passion for sports with our global expertise in sports production DSport will offer a daily dose of 10+ hours of live content for viewers across the country.”
RC Venkateish, who was former CEO of Dish TV and has had a stint with Star Sports (ESPN Star) will be 'working closely' with the channel.
A statement from the channel revealed that it's in 'advanced negotiations' to add cricket events. To begin with the channel aims to have the following content/;
Football: Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA)
Horse Racing: Telecast daily live racing from UK and Ireland
Golf: British Open (The Open Championship), US Open, PGA Championship, LPGA
Motorsports: NASCAR, FIA World Rallycross Championship
Rugby: 6 Nations Rugby
Cycling: Tour de France (a property of Eurosport)