Cheil India has unveiled Cheil Design, an in-house creative specialism with technology at its core. Cheil Design is launched to meet today’s communication dynamic for brands.
As a multi-disciplinary collective, Cheil Design’s area of expertise includes brand identity and strategy, corporate identity, brand language, packaging design, interactive design and BTL projects.
Based out of Delhi, Cheil Design will be headed by Prerna Mehra. Mehra comes with a wide technological and creative experience working with some of the most reputed and creative advertising agencies. She has been recognised for her work on brands like Glaxo SmithKline, Coca- Cola, Godrej, Honda, Philips, Eicher, Pizza Hut and KFC to name just a few.
Speaking on the new venture, Nishi Suri, COO, Cheil SWA said, “Clients lay emphasis on solutions that translate their business into an impactful and immersive experience for their customers. It is imperative that design be strategic and a part of the brand eco system. With this, we are elevating design in our thinking to create transformative outcomes for our clients.”
Sagar Mahabaleshwarkar, CCO, Cheil SWA added, “Today, technology and creativity go hand in hand. By automating our creative process and thinking, we are only expanding our possibilities. Cheil Design’s ethos is to produce effective and captivating design solutions, underpinned by conceptual thinking, meticulous attention to detail and innovative production.”
“The world is thinking design. Design has evolved from being mere looks and aesthetics, to being integrated into the development of product and its communication” added Mehra.