Carat to handle GP Foods’ media mandate

Carat has bagged the media duties of Garuda Polyflex Foods (GP Foods). The account was won following a multi-agency pitch. The account will be handled out of the agency's Bengaluru office. 

 

GP Foods is a joint venture between Garuda Food and Polyflex India. 

 

DDB Mudra is the incumbent agency. 

 

PK Gopalakrishnan, MD, GP Foods, said, “When we met the team led by Joydeep (Raha), we were very impressed with their professional approach. We were also very impressed with their strategic thinking, which has enabled their client base and the long standing relationship they have with some of the great brands. We are extremely happy to be associated with Carat.”

 

Joydeep Raha, senior VP, Carat – South, said, “We are delighted and honored to have GPFoods on board. Our thorough understanding of urban consumers with respect to their attitudes and aspirational needs in granularity and through proprietary cutting-edge tools (CCS &CCS Planner) enabled us to provide a customised solution, based on the client brief.”

 

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