Campaign India Team
Jun 22, 2011

Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio

Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category

Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio

India managed to add a handful of metals to its tally on the second day at Cannes. Along with the two Media Lions, the Indian contingent had a couple of more opportunities to cheer about. Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category. McCann Worldgroup added a Bronze metal to the Indian tally with a win in the Radio Lions.

Taproot India won the Silver Lion for its entries ‘Dalai Lama’, ‘Nelson Mandela’ and ‘Hitler’ for Audio Book India. BBDO India won the Bronze Lion for their entries ‘Nuclear’ and ‘Sea level’ entered for  White Collar Hippies. Sorento Healthcare Communications’ ‘Osama’/’Bush’, ‘Batman’/’Joker’ for Wockhardt, also managed to striek a chord with the jury to bring back a Bronze Lion.

In the Radio Lions category, McCann Worldgroup emerged the only Indian metal winner. The agency won a Bronze for their entries ’Terminator‘ and ‘A few good men’ for Mirc Electronics’Onida DVD Players.

Listen to the commercials:

Onida 'Terminator':


 
 
Onida 'A few good man':
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

Titan Raga's new campaign celebrates the beauty in ...

Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.

8 hours ago

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

8 hours ago

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

8 hours ago

Asia-Pacific Power List 2024: Anuja Mishra, Honasa ...

A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.