Campaign India Agency Report Card: Lodestar Universal

Type of agency: Media
Company ownership: IPG
Key personnel: Shashi Sinha, CEO, Nandini Dias, COO, Anamika Mehta, COO
Accounts won: Tata DoCoMO, Tata Nano, Jaguar, Land Rover, Inbisco, BJP General Elections 2009, Amar Raja Group, Style Spa, Mahindra Scooters, VeriSign, Fujitsu, Omron, Verizon, Ocean Glass, Wipro Enchantur, ET Now, Mahindra Xylo, Indian Terrain, Nuon
Accounts lost: Usha

Good year, save the loss of  Usha Industries. Lodestar  added names such as Tata Docomo,  Tata Nano,  Jaguar, Land Rover, Inbisco, BJP General Elections 2009, Amara Raja Group, Style Spa, Mahindra Scooters, VeriSign, Fujitsu, Omron, Verizon, Ocean Glass, Wipro Enchantur, ET Now, Mahindra Xylo, Indian Terrain and Nuon to its kitty.
‘The Power of Nano Innovations’ campaign for Tata Nano brought Lodestar recognition at award functions including a bronze at Cannes; two bronze Spikes and two Golds at the Emvies.
Lodestar UM has also commissioned a research with 17000 respondents across 25 cities towards a channel planning tool fuelled by consumer and expert effectiveness insight. Christened C.A.T., it’s built on an open architecture, with the ability to plan and optimize against reach, engagement or custom ROI models.

Campaign Score: 8
 
How LODESTAR UNIVERSAL rates itself: 8

2009 has been an electrifying year at Lodestar UM.  Aggressive new business drive, wins at Cannes, Spikes Asia, Emvies and Goa Fest, a curious, stable team, and spanking new offices in Delhi, Bangalore and Mumbai around the anvil by Christmas, Lodestar UM  has bucked the poor market sentiment with a smile and surprising results across its offices.
Consistent wins through the year starting with the revolutionary Tata Nano, BJP General Elections, Tata Docomo, Amar Raja Group, Jaguar, Land Rover, Inbisco, Style Spa, Mahindra Scooters, Wipro Enchantur, some of the biggest launches viz. Tata Nano, Microsoft Windows 7,  Tata Docomo and the wins at Cannes and Spikes Asia have catapulted Lodestar Universal into a strong force to reckon and ignore!
Lodestar UM’s unique understanding of the consumer and media trends; supported by an integrated planning buying structure that is very different from the industry has again revealed their steadfast focus on brands and client business needs.
The agency has also invested significantly in JVs and partnerships in 2009 to deliver through the line solutions for its clients.