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India has won one silver, five bronzes and seven finalists at YoungGuns 2009.O&M Mumbai’s campaign for Sour Marbels for Perfetti Van Melle has won a silver in the Out-of-home campaign category. It has also won a bronze in the Print Advertising Campaigns Newspaper category.
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The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.
BBDO India earns one of four White Pencils given out this year for making a difference in the industry.