Campaign India Team
Jul 10, 2022

Beardo gets Vicky Kaushal as brand ambassador for fragrances

Will roll out a campaign to highlight the association

Beardo gets Vicky Kaushal as brand ambassador for fragrances
Beardo, the men’s grooming brand, has announced the appointment of Vicky Kaushal as its brand ambassador for its range of fragrances. 
 
The brand will soon release a campaign featuring the actor. 
  
Sujot Malhotra, CEO, Beardo, said, "Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner with them in this journey is by helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky is a perfect fit to inspire men on our behalf to be raw, real and unfiltered – basically the best version of themselves."
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

1 day ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

1 day ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.