Ramu Ramanathan
Sep 14, 2011

BBC GoodFood to be launched on 21 October

The magazine will be price at Rs. 100/-

BBC GoodFood to be launched on 21 October

BBC GoodFood, the specialist  food magazine, will be launched in India on 21 October 2011.

Tarun Rai, chief executive officer of Worldwide Media, said: “Urban Indians are experimenting with food both at home and when they go out. Ingredients that were not available a few years ago are easily ccessible now. Restaurants in India are serving food from around the world – be it Spanish, French or Japanese. It is a great time to aunch a specialist food magazine.”

GoodFood is priced at Rs.100/-. The magazine is architectured into five readable sections – First Bite, Eat In, Eat Out, Eat Away and MasterClass.

Recently, BBC Worldwide sold its stake to Times of India (TOI) owner Bennett, Coleman and Co. BBC Worldwide holds a 50% share in Indian joint venture, Worldwide Media. Worldwide Media publishes titles which include the Indian editions of BBC’s Top Gear, Lonely Planet and Knowledge.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

2 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

2 days ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

2 days ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.