Campaign India Team
Mar 15, 2013

Bates CHI & Partners bags creative mandate for General Insurance Council

The business was won after a multi-agency pitch

Bates CHI & Partners bags creative mandate for General Insurance Council

Bates CHI & Partners Delhi has bagged the creative duties of General Insurance Council, the apex body of all licensed non-life insurers in India. Bates was given the mandate following a multi-agency pitch.

On the win, Sanjay Thapar, group CEO, Bates CHI & Partners India, said, "General Insurance has very little awareness and low penetration in this country. We are therefore, delighted to be working with GI Council and look forward to driving their vision.”

R Chandrasekeran, secretary general, General Insurance Council, added, “Bates CHI & Partners' understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner of choice. We look forward to a continued association with them to help us achieve general insurance business growth.”

A press note from the agency informed that the first campaign will create awareness for the general insurance category covering health, home, rural and motor insurance. The campaign will straddle radio, print and television.

Source:
Campaign India

Related Articles

Just Published

Premium
Smarties India 2016: Shortlists revealed
Premium
11 hours ago

Smarties India 2016: Shortlists revealed

Awards night on 7 October in Gurgaon

Premium
The marketing department has a marketing problem
Premium
11 hours ago

The marketing department has a marketing problem

Only 13pc non-marketers in US companies believe marketing drives business strategy

Premium
Guardian discloses it gives cash and free ad space in rebates to agencies
Premium
11 hours ago

Guardian discloses it gives cash and free ad space ...

In 2015, Daily Mail's publisher revealed setting aside 7pc of annual income for the same

Premium
SonyLIV salutes Indian Olympians' efforts, says #WohHaareNahin
Premium
12 hours ago

SonyLIV salutes Indian Olympians' efforts, says ...

Watch the ad film conceptualised by Publicis here