Astus Group, a global media trading company, has announced its expansion to India.
With the official launch of its independent office, the company has appointed Sparsh Ganguli as India head effecttive immediately.
Ganguli will be based in Mumbai and aims to create value for Astus Group’s clients and media owners.
He moves from GroupM, where he was business head, Matrix Publicities and Media India.
Frances Dickens and Paul Jackson, joint chairmen and founding members, Astus, said, “We are fully committed to India as a market where we can help deliver incremental value for advertiser, agencies and media owners alike, ensuring that all parties get what they want as part of the process. We look forward to deepening our existing relationships and growing many more new ones over the coming years.”
Ganguli added, “Astus solves a real problem for clients who had to previously compromise on media to offset redundant or slow-moving products. In my experience working with clients and media houses in India, Astus business model can create synergies to enhance the efficiency of each media plan and add value to both parties.”
In a career spanning over 25 years, Ganguli has also worked with Star TV, Sony Entertainment and BAG Films, among others.
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