Campaign Asia-Pacific

Media

Live Issue: Leveraging the ‘next big thing’ for marketing

By Raahil Chopra, May 30, 2013

Raahil Chopra speaks with CMOs investing in soccer, besides a broadcaster and a media agency head.

Advertising

Live Issue: Is it time adland looked beyond itself for talent?

By Pritha Dasgupta, May 8, 2013

Pritha Mitra Dasgupta gets industry veterans’ perspectives on the ‘new’ talent that’s coming in, or could.

Media

Live Issue: Mag revamps: Do advertisers feel the change?

By Jagadeesh Krishnamurthy, Mar 13, 2013

Jagadeesh Krishnamurthy asks stakeholders how these revamps impact readers and advertisers. Read on.

Advertising

Live Issue: Can adlanders expect better hikes this year?

By Shephali Bhatt, Feb 22, 2013

The overall industry vibe suggests this year to have moderate increments for adland, reports Shephali Bhatt

Media

Live Issue: Is India ready to Pay-Per-View for (other) sports?

By Raahil Chopra, Feb 11, 2013

When multiple global sports properties air concurrently, Raahil Chopra finds out if PPV is a viable option

Advertising

Live Issue: Competition causing due diligence compromise?

By Shubhangi Mehta, Jan 31, 2013

With fragmentation of duties, Shubhangi Mehta wonders whether agencies are taking credibility lightly

Advertising

Live Issue: Will cost matter more in choice of ad agencies in 2013?

By Rishi Vora, Jan 14, 2013

With declining margins agency compensation will depend even more on value additions, finds Rishi Vora

Media

Live Issue: With controversies, has media lost credibility?

By Rishi Vora, Dec 18, 2012

To maintain credibility on an ongoing basis is a big challenge that news media houses face today, say watchers

Digital

Live Issue: Are multiple metrics slowing down Internet?

By Rishi Vora, Dec 5, 2012

Rishi Vora wonders if a single metric might be the answer; industry begs to differ. So what will it take to grow?

Advertising

Live Issue: Are our café chains differentiated enough?

By Arati Rao, Nov 22, 2012

As the competition heats up in the café space , Arati Rao poses the question to branding and marketing experts

Media

Live Issue: What’s holding TV measurement back now?

By Rishi Vora, Nov 5, 2012

If a small sample size and lack of investment are the issues, what are the ways to resolve them? By Rishi Vora

Advertising

Live Issue: Do ‘black sheep’ subs affect parent brands?

By Jagadeesh Krishnamurthy, Oct 22, 2012

Jagadeesh Krishnamurthy finds out what happens to the equity of brands when sub-brands fall on bad days

Advertising

Live Issue: Do Indian agencies have robust HR systems?

By Shephali Bhatt, Oct 9, 2012

Shephali Bhatt finds out whether agencies here can avoid or deal with a crisis like MEC UK has found itself in

Advertising

Live Issue: Are ‘innovations’ in print innovative enough?

By Rishi Vora, Sep 24, 2012

Post the latest VW innovation, Campaign India’s Rishi Vora wonders about the efficacy of such ideas

Advertising

Live Issue: How long will our Olympians stay top of mind?

By Raahil Chopra, Sep 10, 2012

Raahil Chopra speaks to marketers and talent pros to figure out shelf life of Indian medalists at London 2012

Advertising

Live Issue: Untold rules in subtlety for a sensitive India

By Arati Rao, Sep 7, 2012

In the wake of the 18 Again storm, Arati Rao wonders what's the best creative approach for such products

Advertising

Live Issue: Can advertising on social media be regulated?

By Jagadeesh Krishnamurthy, Aug 14, 2012

Jagadeesh Krishnamurthy spoke to domain experts on regulations for advertising on social media in India

Advertising

Live Issue: Post acquisition, should the name change?

By Jagadeesh Krishnamurthy, Jul 27, 2012

Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long

Digital

Live Issue: Can digital ad agencies stay independent?

By Shephali Bhatt, Jul 12, 2012

A spate of acquisitions got Shephali Bhatt wondering if becoming part of a larger network is inevitable

Advertising

Live Issue: India and Promo Lions: That bronze ceiling!

By Gokul Krishnamurthy, Jun 18, 2012

Since the launch of the Promo Lions, India has been picking up metal, but never gone beyond Bronze. Why?

Advertising

Live Issue: What’s the cure for Kolkata’s talent crunch?

By Arati Rao, May 21, 2012

The heads of five agencies in Kolkata offer their perspectives to Arati Rao about the situation in the city

Media

Live Issue: What’s the point of splitting media mandates?

By Arati Rao, Mar 30, 2012

Jyothy Laboratories’ recent move drives Arati Rao to pose the question to the experts, and if it’s the way of the future

Media

Live Issue: Are kids’ publications evolving with the times?

By Jagadeesh Krishnamurthy, Feb 28, 2012

Jagadeesh Krishnamurthy analysed children’s publications to understand how they are adapting to new mindsets

Advertising

Live Issue: “Will the slowdown talk affect recruitment?”

By Arati Rao, Jan 31, 2012

Arati Rao poses the question to the spokespersons of five different organisations to get their views on the job scene

Advertising

Live Issue: Does Gurgaon want more production houses?

By Shephali Bhatt, Jan 13, 2012

Shephali Bhatt finds out from the creatives in Gurgaon if they miss having adequate production houses in the area

Advertising

Live Issue: Future adventures of the young and restless

By Raahil Chopra, Jan 2, 2012

Raahil Chopra hob nobs with ad landers who took their first step in 2011 and finds out their raison d’etre for 2012

Advertising

Live Issue: Young adfolk react to UCB’s ‘UNHATE’ campaign

By Shephali Bhatt, Nov 30, 2011

Shephali Bhatt speaks to young adlanders about the effectiveness of United Colors of Benetton’s new global campaign

Advertising

Live Issue: The checklist for collaboration in production

By Shephali Bhatt, Nov 21, 2011

Shephali Bhatt speaks to five experts, from India and the UK, to understand how the intent can be made to work

Advertising

Live Issue: Is attracting talent to Chennai a big challenge?

By Shephali Bhatt, Nov 8, 2011

Is the gene-pool of talent growing? Shephali Bhatt finds out what it will take for Chennai to be an adland powerhouse

Advertising

Live Issue: Are youngsters attracted to media planning?

By Shephali Bhatt, Oct 24, 2011

Shephali Bhatt looks at the statistics and investigates why media planning is failing to be an alluring career option

Advertising

Live Issue: Why are Indian auto ads using foreign faces?

By Shephali Bhatt, Sep 27, 2011

Shephali Bhatt finds out why hiring foreign male models for Indian automobile commercials has become the in-thing

Advertising

Live Issue: Co-creation...the future or just tokenism?

By Raahil Chopra, Jul 15, 2011

Everybody’s talking co-creation, but not everyone thinks it’s a solution. Raahil Chopra encourages an industry debate

Advertising

Live Issue: How India can get a better score in film craft

By Raahil Chopra, Jun 7, 2011

Raahil Chopra found one of the ways could be by giving the film directors more time to prepare for each TVC shoot

Advertising

Does the World Cup matter to Indian brands?

By Bindu Nair Maitra, Aug 26, 2010

While the FIFA World Cup will decide the fate of brands elsewhere, Bindu Nair Maitra checks the impact in India

Advertising

Has the slowdown streamlined agency costs?

By Bindu Nair Maitra, Aug 26, 2010

Bindu Nair Maitra asks agency heads if the 2009 downturn made Indian agencies more financially circumspect

Advertising

Are clients taking advantage of the agencies?

By Arati Rao, Aug 26, 2010

The hypercompetition in adland gives clients the opportunity to shop around, and they will, discovers Arati Rao

Advertising

Will crowdsourcing be a threat to agencies?

By Arati Rao, Aug 26, 2010

It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao

Advertising

How will the F&B pledge affect advertising?

By Arati Rao, Aug 26, 2010

How will the F&B pledge affect advertising?

Creativity

Has YouTube changed creativity in adland?

By Payal Khandelwal, Apr 15, 2010

There are no two ways about the fact that YouTube has changed life around us. We have access to almost everything under the sun, be it movies, music, documentaries, ad ...

What kind of people will receive increments?

By Arcopol Chaudhuri, Mar 18, 2010

It’s that time of the year when one signs the appraisal forms. It’s something that was an exception for some, the same time last year and for many it was a luxury ...

Digital

Will rich media gain thanks to IPL on YouTube?

By Arcopol Chaudhuri, Feb 15, 2010

Will the IPL on the net encourage marketers to spend more time understanding the net, asks Campaign India.

Media

Business channels in 2010: What’s in store?

By Bindu Nair Maitra, Feb 5, 2010

Campaign India attempts to understand how the English business news channel space will evolve in the year ahead

What can Digital look forward to, in 2010?

By Gunjan Prasad, Jan 15, 2010

Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s ...

Advertising

What would you like to see in Goafest 2010?

By Payal Khandelwal, Jan 7, 2010

For more coverage on Goafest 2010, click here. Campaign India attempts to understand what adland’s youth wants to see — and all that they do not want to see at ...

Is Indian media unfair to women achievers?

By Payal Khandelwal, Feb 13, 2009

Campaign India asks women achievers if they feel they are being short-changed by the news media in India The recently concluded India Today Woman Summit saw an eclectic ...

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