WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.
MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
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