Read about the latest associations in the Indian Premier League and Women's Premier League including updates from boAt, Dream11, Kent, Himalaya, Ambuja Cements. Joy Personal Care, Mia by Tanishq, Ubon, Confluent, JBL, Kay Beauty and NueGo
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life