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Hero MotoCorp celebrates tenacity, vows to incubate the future 
Advertising

Hero MotoCorp celebrates tenacity, vows to incubate the future

Watch the ad film conceptualised by L&K Saatchi & Saatchi here
Spikes Asia 2014: Mindshare, FCB Ulka teams to represent India at Young Spikes competition 
Advertising

Spikes Asia 2014: Mindshare, FCB Ulka teams to represent India at Young Spikes competition

Teams won the Media and Integrated legs from India, will be hosted by Times Group in Singapore
Olx gets Dhanush into character, to communicate ease of mobile app 
Advertising

Olx gets Dhanush into character, to communicate ease of mobile app

Watch the (Tamil) ad films conceptualised by Lowe Lintas and Partners here
Ignitee bags NGO Breakthrough’s digital mandate 
Advertising

Ignitee bags NGO Breakthrough’s digital mandate

Account won following multi-agency pitch
Spikes Asia 2014: Coca Cola named Advertiser of the Year 
Advertising

Spikes Asia 2014: Coca Cola named Advertiser of the Year

Metro Melbourne won the award last year
Leo Burnett Mumbai appoints Hitesh Mehta as VP 
Advertising

Leo Burnett Mumbai appoints Hitesh Mehta as VP

Post his stint at Leo Burnett Indonesia, he worked as an independent brand consultant
Campaign India Media Nights: Brew Bash at Bengaluru 
Advertising

Campaign India Media Nights: Brew Bash at Bengaluru

LinkedIn and Campaign India hosted an evening of music, drinks and bowling at Biere Club in Bengaluru on 28 August 2014. Here are images.
Clio Awards 2014: Thirty Indian entries shortlisted 
Advertising

Clio Awards 2014: Thirty Indian entries shortlisted

Winners to be announced from 15 September
Affle acquires Appstudioz; sets up R&D centre in India 
Advertising

Affle acquires Appstudioz; sets up R&D centre in India

Appstudioz is a mobile technology company
Facebook hires HP marketer for new emerging market role 
Advertising

Facebook hires HP marketer for new emerging market role

Sriramagopalan Desikan’s mandate covers India, Indonesia, Philippines, Malaysia and Thailand reports Jason Wincuinas
Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller 
Advertising

Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller

Apple's top global marketer is the envy of the marketing industry. But not everything is plain sailing for the man dubbed Steve Jobs' ‘mini-me’, writes MarketingR...
MMGB: ‘Perfect’ Isaiah Mustafa ‘fails’ Ice Bucket Challenge 
Creativity

MMGB: ‘Perfect’ Isaiah Mustafa ‘fails’ Ice Bucket Challenge

Watch the video here
Idea extends ‘No Ullu Banaoing’ to address educational institutions’ false claims 
Advertising

Idea extends ‘No Ullu Banaoing’ to address educational institutions’ false claims

Watch the ad film conceptualised by Lowe Lintas and Partners here
Parachute Advansed delves into Deepika’s mind, promises complete hair care 
Advertising

Parachute Advansed delves into Deepika’s mind, promises complete hair care

Watch the ad film conceptualised by McCann Erickson here
Discovery Network: Focus on content, consolidation 
Marketing

Discovery Network: Focus on content, consolidation

Upbeat on new launch ‘Investigation Discovery’; No more channel launches this year, says Rahul Johri
Maybelline launches 'Colossal Cabs', offers ‘glam’ rides 
Digital

Maybelline launches 'Colossal Cabs', offers ‘glam’ rides

Mumbai college girls invited to tweet; college with maximum tweets wins service
T.O.M. Tweets 
Advertising

T.O.M. Tweets

Some tweets that caught our attention this week
Weekend Fun: &pictures hits cake shops on birthday, celebrates with fellow 18 August-borns 
Digital

Weekend Fun: &pictures hits cake shops on birthday, celebrates with fellow 18 August-borns

The activity was conducted at three Hangout outlets in Mumbai
BPL Adland Predictions: Gameweek 3 
Media

BPL Adland Predictions: Gameweek 3

Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Dalmia Bharat Group aligns with ‘new thinking’ driving India’s progress 
Advertising

Dalmia Bharat Group aligns with ‘new thinking’ driving India’s progress

Watch the ad film conceptualised by JWT here
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Campaign India
Campaign India
8 August 2014