Campaign India Team

2 days ago

Consumers rewrite the rules — marketers can’t ...

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.

2 days ago

Donkey versus zebra: When insurance ads go haywire

Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.

3 days ago

Captain Cool to pitch for Jharkhand’s tourism

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.

3 days ago

Why’s that commuter wearing a helmet here?

Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.

4 days ago

Rhyme, rain and Red Label brew a monsoon remix

With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.

4 days ago

Local apps reclaim lost users, not just eyeballs

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.