Campaign India Team
Send feedback to Campaign India Team..jpg&h=268&w=401&q=100&v=20250320&c=1)
Consumers rewrite the rules — marketers can’t ...
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Donkey versus zebra: When insurance ads go haywire
Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.
Captain Cool to pitch for Jharkhand’s tourism
MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why’s that commuter wearing a helmet here?
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
Rhyme, rain and Red Label brew a monsoon remix
With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal+(2).jpg&h=334&w=500&q=100&v=20250320&c=1)
