India rose a spot from the 14th place it occupied last year in The Gunn Report’s country creative ranking for 2015.
The report is based on performance of agencies in 45 global, regional and national creative award competitions. The USA, UK and Australia took the top three places in the 2015 creative ranking.
Among agencies, J. Walter Thompson (Bengaluru and Mumbai) and McCann Worldgroup Mumbai topped the India rankings, followed by Contract.
Gunn Report 2015
|
Rank |
Agency |
Film |
|
Digital |
AGB |
Total |
|
1 |
J. Walter Thompson (Bangalore & Mumbai) |
7 |
0 |
2 |
1 |
10 |
|
1 |
McCann Worldgroup (Mumbai) |
0 |
10 |
0 |
0 |
10 |
|
3 |
Contract Advertising (Mumbai) |
5 |
1 |
0 |
0 |
6 |
|
4 |
Ogilvy & Mather (Mumbai) |
2 |
0 |
0 |
2 |
4 |
|
5 |
DDB Mudra Group (Mumbai) |
1 |
0 |
0 |
2 |
3 |
|
5 |
ideas@work (Mumbai) |
3 |
0 |
0 |
0 |
3 |
|
5 |
Taproot Dentsu (Mumbai) |
2 |
0 |
0 |
1 |
3 |
BBDO New York emerged as the most awarded agency, while BBDO emerged the most awarded network, globally.
The most awarded film last year was John Lewis’ Monty’s Christmas, while Always #LikeAGirl won the ‘All Gunns Blazing’ top spot. Honda’s ‘The Other Side’ was the most awarded digital campaign.
onald Gunn, founder of The Gunn Report, said, “The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational break-through work and who’s behind it.”
“We’ve analysed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond,” added Gunn.
Jeremy Craigen, global chief creative officer, Innocean Worldwide, and guest editor , The Gunn Report 2015, noted, “I've always been a huge fan of The Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do. And judging by the work I've seen, I'd say 2015 was a pretty good vintage.”
More at www.gunnreport.com.
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