Shopper marketing specialist TracyLocke India, a part of the DDB Mudra Group, has named Samir Mehta head – business and operations. This will be in additional to his current responsibilities as senior vice president at DDB MudraMax.
Pradeep Ramakrishnan, vice president, DDB MudraMax, will don the additional responsibility of head - strategy and insights, for TracyLocke India.
Pratap Bose, chief operating officer, DDB Mudra Group, said, “Tracy Locke India will help build the B2R (Business to Retail) practice for clients and will create strategies for converting consumers into shoppers. With the appointments of Samir Mehta and Pradeep Ramakrishnan we now have the momentum to aggressively push the Tracy Locke India agenda, and build a great shopper marketing and retail capability for our clients.”
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