Dulux launches new global brand identity in India

AkzoNobel has launched a single new global brand identity for its consumer paint range, Dulux, and its related brands including Flexa, Levis, Alba, Coral, Sadolin and Marshall.

This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it. The new identity change-over is a part of AkzoNobel’sendeavour to further reinforce its global market position and to grow market share in consumer paint around the world.

Created by Design Bridge in the United Kingdom, the new Dulux brand identity features a human figure and a colour flourish which will appear on all product packaging of brands in the Dulux cluster.

Commenting on the development, Amit Jain, managing director, Akzo Nobel India Limited, said, “The new global brand identity reaffirms our colour leadership. India is amongst the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.”