Zee TV and Sony are biggest gainers for Week 30
Star Plus and Colors lost GRPs, but managed to retain their top two positions. Both channels lost 4 GRPs, with Star Plus ending the week with 316 GRPs while Colors registered 267 GRPs. Zee TV has gained 35 GRPs to cement its third spot with 220 GRPs. Sony gained 11 GRPs to end the week with 193 GRPs.
Sab TV lost 9 points and maintained its fifth spot with 124 GRPs. Imagine ended the week with 66 GRPs, while Star one and Sahara One ended their weeks with 36 and 33 GRPs respectively.
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Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
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Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.
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