Advertising
Campaign India Team
Dec 02, 2010

IRS Q3 2010: Dainik Jagran, Dainik Bhaskar maintain lead among publications

The third quarter results of the Indian Readership Survey (IRS) are out, and there are no changes at the top.

IRS Q3 2010: Dainik Jagran, Dainik Bhaskar maintain lead among publications

The third quarter results of the Indian Readership Survey (IRS) indicates no change in the order of the top publications from the previous quarter. Dainik Jagran and Dainik Bhaskar top the table once again, followed by Hindustan, Malayala Manorama and Amar Ujala, all of whom have gained in Average Issue Readership (AIR).

(All figures in '000s)

Top 10 Publications

click on image to enlarge

Top 10 Dailies 

click on image to enlarge
Top 10 Magazines 
Click on image to enlarge
Top 10 English Dailies 
Click on image to enlarge
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

IRS: Four dailies and three magazines grow in readership in Q3 2011
Media
Dec 22, 2011
Campaign India Team

IRS: Four dailies and three magazines grow in ...

IRS 2010 Q4: Hindi dailies continue to lead
Media
Mar 15, 2011
Campaign India Team

IRS 2010 Q4: Hindi dailies continue to lead

IRS Q2 brings the fear of declining readership out in the open
Media
Aug 14, 2019
Campaign India Team

IRS Q2 brings the fear of declining readership out ...

IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top
May 04, 2010
Campaign India Team

IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top

Just Published

India’s consumers redraw the map of aspiration
Advertising
2 days ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
2 days ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
2 days ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
2 days ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.