Man's World completes 10 years, Rolling Stone completes two

Men's luxury lifestyle title Man's World and Rolling Stone India, the Indian edition of the American pop culture magazine, have completed 10 years and two years, respectively. Launched in March 2000, Man's World is celebrating the occasion with a double issue featuring  Shah Rukh Khan and Amitabh Bachchan on the covers. 

Man's World completes 10 years, Rolling Stone completes two
Men's luxury lifestyle title Man's World and Rolling Stone India, the Indian edition of the American pop culture magazine, have completed 10 years and two years, respectively. Launched in March 2000, Man's World is celebrating the occasion with a double issue featuring  Shah Rukh Khan and Amitabh Bachchan on the covers.
 

Speaking about the anniversary issues, Radhakrishnan Nair, editor and publisher, Man's World Magazine said, "The idea was to do something unique and different for our 10th anniversary issue. It is an idea we employed quite successfully for the launch of  Rolling Stone India two years ago, when we had five different covers. The content of the magazines from the inside are exactly the same. The Shah Rukh Khan cover issue features the Amitabh Bachchan interview on the inside, and the Amitabh Bachchan cover issue features the SRK interview as an inside story."
 

The anniversary issue also features the inaugural edition of Making a Difference, Man's World’s tribute to a range of low profile people who are making an impact through their work and earning money while at it.

Speaking about his vision for the magazine, Nair says, "Man's World was launched ten years ago as India's first men's luxury lifestyle magazine, at a time when there was a gap in the country's media market for a magazine that catered to the well-heeled Indian male's evolving taste in reading, and to provide him information and advice to help adapt to a fast changing lifestyle brought about by the then early days of globalisation."
 
He adds, "It was essentially targeted at a generation of young men who were coming of age, benefiting from the fruits of economic liberalisation of the 1990s. And importantly the magazine was packaged in a manner that  was on par with some of the best international magazines in terms of  quality writing, contemporary design and photography and high production values, which made it an instant hit with this new generation of readers. It was launched to a warm welcome in March 2000. And over the last ten years Man's World had changed in the manner that the Indian male has evolved." 
 

Speaking about Rolling Stone's completion of two years in India, Nair said, "It has been an interesting two years for Rolling Stone India. Rolling Stone is the world's best known music and popular culture magazine. We launched at a time when urban India was getting ready for a boom in live music --- in terms of  new places where bands could perform,  and in terms of  the burgeoning number of  Indian bands that were putting out original music, a far cry from the days when Indian bands just played covers of old songs. Rolling Stone was thus at the right place at the right time to catch this emerging wave. Not only are we the magazine of choice of those who want to keep track of what is happening on international music front, but also a fast expanding constituency of readers, who follow the Indian music scene closely."
 
"In the coming years Rolling Stone India will continue with  its dual aim -- of tracking international bands, and also provide a platform for Indian bands to reach out to  new readers and fans."

Rolling Stone's special March issue is devoted to the 25 Best Bands in the country. The 25 bands featured in the issue include Pentagram, Indian Ocean, Shaa’ir + Func, Thermal and a Quarter, Motherjane, Swarathma, Raghu Dixit Project, Junkyard Groove, The Supersonics and Soulmate, amongst others.

 

Copyright © Campaign India



blog comments powered by Disqus
Brand
Industry
DISCUSSION

Latest

Popular Comments

POLLS
Can the Swachh Bharat campaign change behavior?

   |   View results
Yes
  86%
 
No
  14%

VOTE
MAGAZINE
Campaign India
Campaign India
3 October 2014