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Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
LinkedIn’s first campaign for Premium highlights ...
LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills
Spotify launches in-house music consultancy
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
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