India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.

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India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

India’s Top 50 most valuable brands have increased their worth by 21 per cent according to the BrandZ Top 50 Most Valuable Indian Brands 2017 study that was unveiled last night.

The cumulative value of India's Top 50 brands now stands at USD109.3 billion in the last year. In contrast, in 2016, the Top 50 had shown saw a two percent decline in value.

However, the euphoria amongst the Top 50 brands is somewhat tempered by the slowdown in the next fifty. As the BrandZ survey looks at the Top 100, the growth in valuation is only 8 per cent over the previous edition of the study.

At the number one slot, HDFC Bank (with a growth rate of 24 per cent) is India’s most valuable brand for the fourth year running. The bank has almost doubled its value since the ranking started in 2014 from $9.4bn to $18.0bn as per the latest report.

The BrandZ™ Top 10 Most Valuable Indian Brands 2017

Rank 2017	*Brand*	*Category*	*Brand value 2017 (US$M)*	*Change*
1 (-)	HDFC Bank	Banks	17,965	+24%
2 (-)	Airtel	Telecom providers	10,233	+3%
3 (-)	State Bank of India	Banks	8,334	+31%
4 (-)	Asian Paints	Paints	4,717	+15%
5 (-)	ICICI Bank	Banks	4,697	+19%
6 (+1)	Kotak Mahindra Bank	Banks	4,522	+36%
7 (+1)	Maruti Suzuki	Automobiles	4,449	+56%
8 (-2)	Bajaj Auto	Automobiles	3,564	+5%
9 (-)	Hero	Automobiles	3,295	+17%
10 (-)	Axis Bank	Banks	2,428	+2%

"The most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable," said a statement from BrandZ.

The automobile category grew 23 percent in Brand Valuation by successfully meeting consumers’ diverse, changing aspirations and budgets with a slew of new models being launched that combine smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.

The FMCG category was significantly affected by market challenges. It managed to grow by just around 6 percent in total value. Among the highlights, Maggi has bounced back after a difficult couple of years, with value growth of 66 percent, as it aligned itself with the trend for nostalgia, although it is still some way below its peak brand value of $1.1bn in 2014.

There are seven newcomers to the Top 50. This includes disruptive telecom provider Jio which ranks at 11 only months after its launch. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47)